"The consumer wants to make consumption a pleasure. It is seeking emotions and environments purchases fun. "
Today marketing at the point of sales is becoming increasingly widespread: we speak today of "theatricality of the point of sale", "shopping fun" or "retailtainment."
The purpose of Dynamic Audiovisual Communication is there: inform and animate to encourage the purchase act, in particular when it is impulsive.
And studies show an average of 30% of additional sales and point of sales using this technology consider this new form of communication as a "booster" for sale.
Here are some examples of communication problems on which we can help you.
The point of sales : Boost the sales area
For iDklic, each medium has to deliver results.
The impact of dynamic advertising campaigns is three times superior to that of static advertising. The display of multimedia animations on LCD or PLASMA screens allows you to boost communication on points of sales and to further reach the consumer.
Shop Window : create attraction to the point of sales
Attract the customer from outside your store and enlarge your customer base in a strong competitive context :
Screens in your shop window allow you to communicate in an innovative and convivial way at any time of the day, by displaying a variety of messages that will capture the consumers’ attention.
The counter : encourage impulse purchase
By creating diversity and providing information, dynamic digital media network gives you the opportunity to improve the communication of products sold in small spaces where the consumer is present.
At the Till : Reduce the perception of waiting
The impact of digital signage is three times greater to that of static advertising. The display of multimedia images on LCD screens allows you to boost communication on points of sale.
Static Signage : Reception Hall / Events / Seminars / Conferences
An efficient digital signage represents an important element in the appreciation of a place – without a doubt, it influences the consumer’s decision to come back to the establishment.
The client must have access to the place of interest in a minimal amount of time, by quickly noticing a relevant signage.
The attractive signage must create, in the consumer, a desire to discover each area of the shop through a ‘walk’ guided by your screens.
Internal Communication : Corporate TV
Informing consumers about your corporate branding ; presenting films or photos of your different activities; promoting your products and their developments; inviting your employees to information meetings; relaxing… all this is possible and allows you to improve your corporate communication.