Media Concept
We assists our clients in the definition of the media that is the most adapted to their communication objectives.
From the start, our approach includes a deep reflexion of the editorial line and of the principles of programming (strength and pace of the content, impact on the client).
By benefiting from the iDklic experience, our clients thus have access to a media concept that is adapted to their needs and which creates value overtime.
To its conceptual and creative approach, iDklic adds a complete and detailed analysis of the economic aspects by providing an accurate profit and loss statement.
Our economic model includes all costs (installation, maintenance, content production, management of the media operation) in a vision of 3 to 5 years.
Operational Management of the Media
At the heart of iDklic is the operational management of media – it includes the conception programming grids and the pilotage of distant diffusion on the entire points of sale.
Our teams work in close cooperation with our clients and know how to deliver concrete solutions in order to efficiently treat the marketing problems in points of sale. We thus translate our client’s marketing briefs into a content programming adapted to their objectives.
We also take in charge the management of different sources of content (external, internal) in order to integrate them into to the defined program grid, and to ensure that their updates are adapted to everyone’s rhythms (daily, weekly, monthly).
We use the best technologies in the market to guarantee a secure and reactive navigation. We also take in charge the supervision of the device / system.
By trusting us in managing your media, you will benefit from efficient and creative content, supported by secure and reactive content management.
Content Production
Content creation is an essential and complementary competence in the operational management of the media. This content creation, which is adapted to digital medias in points of sale, guarantees an optimal efficiency to clients.
From the start, our approach includes the definition of the appropriate creative principals (chart, type, shape and rhythm of content, impact on the client).
Our creative studio creates with its clients the contents under different formats (flash, After Effects, Final Cut or Premiere…).
We guarantee efficient contents specialised to specific targets.
Our experience of medias on points of sale allow us to create contents that portray the establishement’s image and that have a real impact on consumers.
iDklic is also cost-conscious –in the choice of ad formats and by using existing content
Technical Architecture
With powerful technologies and partnerships with great agents in the market, we help our clients define the best architecture at the best and lower cost.
From hardware (screens/furniture/computer material) to software (programming software), or even associated services (engineering, maintenance, display), the solution meets the present and future objectives at the best possible prices.