Reach and activate your audience
Services Our network
iDklic is also an advertising sales agency which introduces an innovative end-to-end solutions that provides marketers the most effective way to reach and captivate their audience. We provide the most precise and extensive Out-Of-home digital media network nationwide. The world in which we live is being transformed by technology, which in turn is changing how people behave, especially when they are out of the home.
We are now seeing strategy for major rollouts that are for ‘digital media networks’ not just ‘digital signage networks’, these combine Digital Signage, Screensavers, Interactive (touch, sensor, RFID) and Mobile apps.No longer is managing a network of ‘screens on a wall’ in isolation to the many other channels of media a winning business proposition.
DOOH is appearing in different formats, sizes, and locations with specifically designed technological capabilities to suit the location. From small screen ‘point of sale’ functionality to large multi screen displays.The industry is expanding, becoming increasingly ‘intelligent’, converging with other media and incorporating technologies that are delivering an interactive experience.
DOOH technologies are enabling the collection of accurate, real time marketing metrics that are demonstrating the increasing effectiveness of the medium in stimulating consumer interest and desire to purchase.
The DOOH industry is experimenting with powerful technologies to enhance audience measurement, interactivity and targeted advertising. The industry’s ‘2.0’ stage will likely see a mix of such technologies used in various contexts. Among these are mobile marketing, facial recognition, RFID, GPS, and social networking.
Our services comprise of :
Digital signage can be applied for advertising, merchandising, and information display purposes. There is an endless list of environments that can benefit from digital signage and, most often, the application of the medium is a mix of the following three classifications.
1. Digital Advertising
Digital signage networks which drive advertising revenue share a few similarities with television broadcasting networks. Advertising rates are determined with cost per thousand (CPM) impressions and gross rating points (GRP). However, digital advertising has taken over where traditional television advertising is beginning to lose its effectiveness. Digital advertising has many significant advantages and the implementations are growing at a rapid pace.
2. Digital Merchandising
Digital signage installations for product, brand, and service merchandising are an essential tool for conducting business in the 21st century. Digital merchandising applications can be segmented into three categories: fixed, mobile, and interactive.
Fixed Digital Merchandising: The use of a fixed display for product & price promotion, as well as image/brand marketing in a retail environment.
Mobile Digital Merchandising: The use of a mobile unit with a display panel for off-shelf product promotion and cross-merchandising.
Interactive Digital Merchandising: The use of fixed or mobile digital merchandising method with an added interactive experience.
3. Marketing strategy
The service which truly sets iDklic apart is our marketing and communication strategy. Choosing a digital signage solution could appear to be confusing due to the many different facets to consider. By finding out what your specific requirements are, our consultants will be able to provide you with the right solution; guaranteeing that your objectives are met. We will be able to offer expert advice on types of solutions, feasibility, limitations, screen position, access, ease of use, network security, skill levels required and marketing.
Digital signage is a relatively new form of communication, one which is new to most conventional marketers who usually work in the fields of print, traditional media or interactive/online. This new channel requires a different approach and iDklic are experts at it.
For each project we can design a tailored digital marketing strategy. Whether your objectives are to increase profits or you wish to increase the uptake of services or communicate better with your audience our experts will be able to work with you to produce an end result which truly works. Achieving your objectives is our success. iDklic will make sure you have the right products, in the right places, saying the right things, at the right time.
iDklic's array of services complement its product range and have been put in place to ensure you maximise the effectiveness of these powerful tools. From installation to creative design through to marketing strategy and maintenance, we will work with you to make sure that the project is executed without any worries to you and that it is successful throughout its life time.
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Intercept your audience in their daily routines.
iDklic provides a unique opportunity for advertisers to reach over 1.000.000 people every week across Belgium, by placing digital advertising in front of target audiences on digital media screens. Our digital advertising screens are positioned in key dwell time areas or at the head of queues in eye-line view of the audience. The media loop length is matched to audience dwell time to make sure that your Out of Home ad can actually be seen!
Each of our Digital Out of Home (DOOH) Networks carries a balanced mix of advertising along with retailer promotions and live information such as weather forecast, traffic reports or breaking news.
iDklic monitors every aspect of the digital advertising campaign, ensuring that it meets the levels of playout predicted at the outset:
Target mass audiences quickly as they go about their day-to-day business by region, location, time of day, products sold in-store or “on-demand”. Increase sales and brand awareness since our screens are consistently located in front of waiting audiences at the point of purchase
Advertise to customers "on the move"
Efficiently and effectively reaching the right people with the right message has never been harder. The way people engage with and react to advertising is changing dramatically, especially among people between the ages of 18 to 34. Traditional media may not provide advertisers with the business results they need. Not only is ‘media consumption’ changing, but where people consume media is changing. People are increasingly out-of-home, spending a large majority of their waking hours in places where traditional media simply does not reach them.
The digital Out-Of-home advertising market today is very fragmented. There are hundreds of network providers across multiple categories such as hospitality, retail, pharmacies, health clubs, doctor’s offices, pubic transports and much more !
Since its creation, iDklic has focused on its niche market, pharmacy groups and earned significant know-how and expertise in the industry. We have gained recognition of 5 different pharmacy groups throughout Belgium : Pharmasanté, EPC Familia, VPharma, Universal Pharma and lately Lifé Pharma.
Visit our network page to understand more about our existing networks.
If you are an advertiser, a media agency or the operator of a network and you would like to learn more about working with iDklic, we look forward to hearing from you !