iDklic

iDklic has announced the deployment of a new network of 235 independent pharmacies in Belgium, all of them members of the Sofiadis group. iDklic will operate the network as well as handle advertising sales. The project is scheduled to be officially launched on the 15th of December 2011 with nearly 100 pharmacies having to be equipped by the 1st of February 2012.

iDklic is a Brussels-based company specialized in digital signage. Since 2006, it has developed the largest part of its activities in the pharmaceutical industry. The company's experience in this field is one of the many reasons why Sofiadis has chosen to partner with iDklic. Currently, more than 830 of the 2000 most important Belgian pharmacies are under contract with the company and are convinced of the uniqueness of the Pharma Seen TV concept.

Sofiadis TV is a health related channel dedicated to pharmacies and aimed at providing targeted advertising coupled to health related information.

iDklic offers its customers the most effective advertising services in the pharmaceutical branch. From strategic planning to video programming strategies, iDklic's combination of solution and services provides a complete approach to maximizing customers' return on investment.

Digital signage creates a vibrant and very dynamic communication platform. OTC products sales increase dramatically, as digital screens clearly incite people to purchase. Product advertising and health information are perceived by customers in a much more attractive way. Jean-Charles Figoni, iDklic's CEO, confirms this statement by telling us «The PharmaSeen TV entertains and informs healthcare consumers with relevant video content and advertising messages which incite impulse purchases. Our business model perfectly corresponds to the expectations of our clients who are looking for a measurable return on investment».

iDklic proves to be the first digital signage agency in Belgium to successfully combine network management, advertising space sales and content creation. Miriam Taub, iDklic's Chief Creative Officer adds: "Health care and wellness customers are among the hard-to-reach audiences in the media industry. Advertisers push for maximal audience and expect iDklic to fullfill this requirement by covering all the regions of Belgium". Figures show that the clients are pleased with the new concept: sales in pharmacies showed an increase by up to 40% when compared with pharmacies not using indoor digital screens. OTC products sales increase dramatically, the direct impact on the selling out is maximal.

«The 100 pharmacies are located in Flanders, Brussels as well as in the Wallonian region.

This deployement entirely integrates the multilingual approach of the pharmaSeen TV concept. The multilingual PharmaSeen concept is a strong asset towards future acquisition of other European markets» adds Nathaniel van Parijs, iDklic's COO.

This is one of the many reasons why PharmaSeen TV is such a success among our customers in Belgium and soon will be in Europe as well.iDklic's objective is to spread the Pharma Seen TV concept in Europe by starting a partnership with an Irish company. The company's ultimate goal is to become an inescapable actor in digital signage deployed in pharmacies.

Since 2006, iDklic – a Belgian agency specialised in digital signage – develops the largest part of its activities in the pharmaceutical industry. Currently, more than 600 of the 2000 most important Belgian pharmacies are under contract with the agency.

Six years later, iDklic pursues its successful business model and offers its customers the most effective communication services in Belgium. Recently, the company still widened by deploying a new group of independent pharmacies in the Flemish region. The Vooruit network represents 38 pharmacies  in East and West Flanders.
 
Digital signage creates a vibrant and much more dynamic communication platform. OTC products sales increase dramatically, the direct impact on the selling out is maximal. Indeed, digital screens, placed in strategic environments, clearly incite people to purchase and make advertising & products much more attractive. The Vooruit network perfectly integrated the concept and already declares to be very satisfied by their return on the investment as well as for the excellence in the customer follow-up.

iDklic has recently deployed a new group of independent pharmacies throughout Wallonia. The Servais pharmacies are part of the 10 most profitable pharmacies of Belgium located in Braine-l'Alleud, Corbais, Grez-Doiceau, Lasne, Namur, Walhain, Waterloo and Wavre. The Servais group is a parapharmacy oriented grouping. Screen communication enhances the shopping experience and is perfectly suited to advertise on OTC (Over The Counter) products such as nutritional supplements or dermo-cosmetics.

To fully integrate their high end interior, iDklic used LED screens which have been completely incorporated into the interior design of the pharmacy at the best location between the shelves.
iDklic is also planning on developing the upcoming pharmacies of the Servais Group by installing multiple screens inside shelves. The servais pharmacies will be an example of the perfect digital signage implementation inside a pharmacy.  

iDklic has been selected, amongst many competitors, to create a new television channel for VisitBrussels, the Brussels Regional Tourist Office. The concept will see iDklic in charge of the project’s hardware, software, monitoring the network and selling advertising.

Visit Brussels TV will be deployed in over one hundred and fifty 3* 4* 5* star hotels and other tourist attractions around Brussels. Amongst the partnering organizations are famous Accor and Starwood Hotels, with chains such as Le Méridien, Sheraton and Four Points.

iDklic is said to have been chosen for its superior technical solution which allows them to integrate any existing television network or hotel , and to create their very own TV channel at a very low cost. Behind this concept lies iDklic’s competency to create a TV channel from a digital signage system using their well-known iD Media Screen solution.

The Brussels-based agency doesn’t want to reveal too much on the concept quite yet, as it believes it has the potential to be very popular in other European cities – and doing so would disclose important information to its competitors. More informations, details and pictures will follow after the launching of the project

Jean-Charles Figoni, iDklic’s CEO, is very excited about the new project: “it’s a great opportunity for us to get visibility all around Brussels. And with its potential to be deployed in other large cities in collaboration with tourist offices, we’ll be able to reach out even further! It’s a great concept, allowing each city to creates its own affordable TV channel.”

Visit Brussels TV, which will be launched in september 2011, should be able to reach out to 2 million contacts per month.

In an effort to aid Japan with its recent troubles, iDklic a Belgian company which specialises in dynamic advertising, has decided to offer again its airtime to the RedCross and support their fundraising campaign for the Japanese Earthquake disaster.

iDklic created and broadcasted a spot for the Belgian Red Cross on their network of 600 pharmacies all across Belgium.

The company is also in discussion with their clients (pharmacy groupings and pharmaceutical laboratories) to donate some of its monthly profits to the International Committee of the Red Cross.

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